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4 Best Communication Goals


Communication has been described as a very vital tool in the process of managing. It is a daily occurrence at the workplace and in our daily lives. Broadly speaking, the four major goals of communication are as follows:

  1. It improves the recipient`s level of understanding.
  2. It elicits the receiver’s response.
  3. It creates good relations.
  4. It creates organizational goodwill.

1. Communication improves the recipient`s level of understanding of the message communicated.

When the sender sends a message, it is obvious that the receiver understands what meaning the message is intended to convey.

What is not clear, however, is whether the receiver would understand the message as the sender intends it to be.

The expected receiver`s understanding of a message is the most critical goal or objective of the communication process.

A message that is unable to elicit the appropriate receiver`s understanding may be ambiguous because it could be interpreted anyhow by various parties if they were the recipients.

As a paralegal, it is important to use the language in such a way that your client will understand you.

2. It elicits the Receiver`s Response.

Once a message is received, the receiver will respond by one of several actions, depending on his (that is, the receiver`s) understanding of the message.

In direct conversation, the receiver has the benefit of seeking clarification on the import of the message and the sender could also take advantage of the face-to-face interaction to explain any ambiguities in his message.

In written communication, however, this is not possible and the message may thus elicit varying interpretations, based on the receiver’s understanding.

For instance, the receiver may write to the sender of his or her intention to attend or not to attend his or her invitation to a ceremony.

The receiver may also attend without giving notice to the sender. Yet another possible reaction could be that the receiver may not attend without notifying the sender.

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A message that does not elicit the right response does not achieve its aim. The paralegal should, therefore, encourage response from his or her clients if the message is worded in a way as to elicit the single most appropriate and desired response.

3. It creates good relations.

Another goal of communication is the creation of good relations between the parties. The sender of a message must ensure that the content of the message does not cause strains in relations.

Primary responsibility for creating and maintaining good relations would be assumed by the sender and this can be done by ensuring that the wording of the message looks good,  positive, and encouraging.

Composing messages whose contents stress the interests of the receiver is critical. Therefore, the message of a paralegal should be well-versed, good, positive, and encouraging so that the clients will be adequate and fell feel loved.

4. It creates organisational goodwill.

Goodwill is a critical success factor in business and communication that must be used to enhance the creation of organization goodwill.

The goodwill of all stakeholders that the organization deals with such as clients, suppliers, customers, governments, communities, etc., is necessary for the continued successful operation of the business.

Similarly, when individuals communicate, the receiver of the message must enjoy his or her confidence and trust as this is likely to facilitate the receiver`s appreciation and response. A paralegal must maintain a very good relationship with his or her business partner.

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