How Responsibilities of Sales and Marketing Manager Are Different


A sales and marketing manager plays a key role in the success and failure of an organization. He is the one who plays a pivotal role in achieving the sales targets and eventually generates revenue for the organization.

As this article is good for the managers; it is also good for the sales and marketing executives or officers.

Responsibilities of a Sales Manager

The following among others are responsibilities of a Sales Manager.

Sales target

A sales professional is responsible for meeting the sales target of the organization through effective planning and budgeting.


He or she can’t work alone. He needs the support of his sales team towards the realization of the goals and objectives of the organization.

He is the one who sets the targets for the sales executives and other sales representatives. A sales manager must ensure the targets are realistic and achievable.

Potential customers

The sales manager must map potential customers and generate leads for the organization. He should look forward to generating new opportunities for the organization.

 Brand promotion

A sales manager is also responsible for brand promotion. He must make the product popular amongst the consumers.

A banner in the wrong place is of no use. Canopies must be placed at strategic locations; hoardings should be installed at important places for the best results.

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The motivation of team members

Motivating team members is one of the most important duties of a sales manager. He needs to make his team work as a single unit working towards a common objective.

He must ensure team members don’t fight amongst themselves and share a cordial relationship.

Develop lucrative incentive schemes and introduce monetary benefits to encourage them to deliver their level best. Appreciate whenever they do good work.

Delivering desired results

The sales manager must ensure his team is delivering desired results. Supervision is essential. Track their performances. Make sure each one is living up to the expectations of the organization.

Ask them to submit a report of what they have done throughout the week or month. The performers must be encouraged while the nonperformers must be dealt with utmost patience and care.


He is the one who takes major decisions for his team. He should act as a pillar of support for them and stand by their side during the hours of crisis.

A source of inspiration

A sales manager should set an example for his team members. He should be a source of inspiration for his team members.

Relationship with clients

A sales manager is responsible for not only selling but also maintaining and improving relationships with the client. Client relationship management is also his KRA.

Responsibilities of a Marketing Manager

The Marketing Manager is responsible for planning, advertising, public relations, event organization, product development, distribution, sponsorship, and research.

Many organizations have marketing departments, meaning that you can work in both the private and public sectors in areas ranging from finance, retail, and media to voluntary and charitable organizations.

Marketing executives may also be known as marketing officers or coordinators. As a marketing executive, you should be responsible for the following duties:

Creation of awareness

A Marketing Manager creates awareness of and develops the brand you’re marketing.

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Communication with target audiences

He or she communicates with target audiences and builds and develops customer relationships.

Marketing planning

He or she helps with marketing plans, advertising, direct marketing, g, and campaigns. He or she sources advertising opportunities and places adverts in the press or on the radio.

Working with creative agencies

He or she works closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.

Writing and proofreading marketing copies

He or she writes and proofreads marketing copy for both online and print campaigns.

Production of creative content

He or she produces creative content, including videos and blog posts.

Running of social media

He or she runs social media channels ( e.g. Twitter, Facebook, and LinkedIn) to enhance audience engagement.

Organization of events

He or she organizes and attends events such as conferences, seminars, receptions, and exhibitions source and secure sponsorships.


He or she liaises with designers and printers and organizes photo shoots.


He or she arranges the effective distribution of marketing materials and maintains and updates customer databases

Market research

He or she conducts market research, for example using customer questionnaires and focus groups, and develops relationships with key stakeholders both internal and external.

As a sales manager, one should maintain necessary data and records for future reference.

Qualities of a Sales and Marketing Professionals


A sales or marketing manager needs to be extremely patient. You just can’t afford to be rude to your customers.

Clients do need time to believe in you and trust your products. Don’t get hyper and make the client’s life hell. Give him time to think and decide.

Man of people

A sales manager needs to be customer-centric Understand customers’ needs and expectations. Don’t simply impose things on him.

Individuals representing the sales vertical need to be caring and kind toward customers. A sales professional needs to be aggressive and energetic. Lazy individuals don’t make great sales professionals.

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Result-oriented Attitude

It pays to be optimistic in sales. Sales professionals need to have a go-getter attitude for the best results.

Value Time

People in sales must value time. Being late for meetings creates wrong wrong impressions in the minds of customers.


A sales representative who is committed to his work manages to do well and make his mark as compared to others. Commitment is essential in all areas of work.


The customers must be able to depend on the sales professionals. A sense of trust is important.


A sales professional must know how to change his sales pitch as per the client. Don’t just stick to one plan or one idea.

Learn to take quick decisions as per the situation. Be adaptable to changes. People in sales should not be too rigid and demanding.


Don’t hide things from the customers. Transparency is essential to avoid problems later on.


Mere sitting at the office does not help in sales. One needs to go out, meet people and make prospective clients.

Good Communicator

A sales professional must be a good communicator for the desired impact. Take care of your pitch and tone.


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