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How to Build Strong Business Relationships


One of the main advantages of the direct selling industry is that it offers equal opportunity to everyone, regardless of age, gender, level of experience, or education.

The industry which started in the 1960s has allowed many people to become successful, where no opportunity existed before, providing them with extra income and greater freedom. Our business network must be a qualified and selective group of people.

There is nothing bad in seeking help as a small business to boost our business. Many people think it is not necessary which is very dangerous. The relationship develops when we maintain mutual business love and rapport.

The essentials for finding great people and growing relationships with people are selectivity, consistency, and engagement.

Excelling at direct selling is about developing strong relationships. We have heard many times before building relationships is something we need to be good at, listening, connecting, and creating networks.

Many of us juggle multiple roles, at home and work, with full-time jobs and households to run. Throughout the world people find the flexibility of the direct selling industry suits their lifestyle, allowing them to work in the evenings, on weekends, or whenever they want.

The discussions below will open our eyes to the ways to build business relationships.

Understanding your customers


If you have a business idea, don’t develop the idea around YOU without thinking of relating it to potential customers that will need your products.

Find out what your customers desire. Relate with them first before bringing out the idea of making them know your products or services.

Relate to understanding your competition

Some competitors are ruthless. This means that if you promote and offer a product that is similar to theirs at a lower price, these competitors will just lower their price to match or beat you.

If they may be able to undercut your price enough to drive you out of business. The upper hand you have has to do with your relationships.

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If you understand the power of relationships more than other competitors, you will achieve in business.

Value Provision

The foundation of a strong relationship is that it is beneficial for both parties. If the only goes one way, the relationship is doomed to be short-lived.

One great thing about ADEAYO GROUP is that everyone is a winner, the GROUP and the customers. The GROUP has the opportunity to help others while earning extra money and the customer gets great products that can make a real difference.

Good Communication

Being a good communicator will help in all your relationships, personal and professional. A common mistake is believing that sending information by email or SMS message is communicating.

Getting your message through a face-to-face meeting or phone call is preferable. Direct dialogue gives the other person the chance to ask questions.

Also, make sure you listen carefully. Be aware that depending on the cultural background, personal experiences, education, and so on we interpret the information we receive in different ways.

Creating a connection

Being genuinely interested in and curious about people is a great way to expand your network and create new relationships. It is also important for maintaining existing ones.

Asking questions and getting to know each other strengthens the connection between people. If a person has a new puppy, just moved house, got married, or had a baby – remember to ask him or her about it the next time you meet. Re-connection builds trust and makes people feel special.


It is very important to know the business and the products – or know where to find the information. Being knowledgeable builds trust, helps you provide great customer service, and makes your team turn to you for advice.


Providing support to your team and customers will strengthen the relationships. Be accessible, try your best to promptly reply to all inquiries, check how they are doing, and keep them informed about new products, seminars, or anything else you think may interest them.

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Building trust is crucial for building a good relationship. It is important to keep your promises, have open communication, and be helpful.

When talking to people, find out how you can help to get what they want. If someone feels that you are only trying to sell something for your advantage they will instinctively not trust you.

If, however, someone feels you are genuinely interested and are trying to help them they will be more likely to trust you and the products.

Be sociable

Social networking sites such as Facebook and others make it so easy to maintain relationships with larger groups or with people over long distances.

Although it is not the ideal setting (see good communication), it can also be a great way to get started if you are a little more on the shy side.

Social media makes you get involved at your own pace and allows you to gain confidence talking to people in a less formal setting.

Once you get a feel for it, make sure you mix it up with one-on-one contacts, such as a phone call to strengthen and personalize your developing relationships.

Having fun!

Remember that not everything is business! Call your customers from time to time just t ask how they are. Enjoy a cup of coffee with your team and show interest in their weekend plans, family, or hobbies. After all, relationships are the foundation, not only for this business but for many aspects of life.

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